IMC專業(yè)有三個Area, 對應(yīng)不同課程方向,學(xué)生可根據(jù)個人興趣和職業(yè)規(guī)劃進(jìn)行申請選擇。
1
客戶理解和消費(fèi)者數(shù)據(jù)分析
Customer Understanding and Analysis of Consumer Data
2
信息和內(nèi)容(包括品牌戰(zhàn)略和戰(zhàn)略傳播)
Messages and Content(including Brand Strategy and Strategic communications)
3
傳播的媒體渠道和平臺
Media Channels and Platforms for Communications