揭秘成功錄?。嚎鐚I(yè)/工作黨文書制勝策略
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指南者留學 臧媛媛
2024年06月25日
閱讀量:2128
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<div class="text">學員背景</div>
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<div class="name-wrapper"><img class="decorate-left" src="https://info.compassedu.hk/pc/img/article/detail/student-card-title.png" />
<div class="name" contenteditable="false">L同學</div>
<img class="decorate-right" src="https://info.compassedu.hk/pc/img/article/detail/student-card-title.png" /></div>
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<div class="title">本科背景</div>
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<div class="basic"><a class="college link" href="http://www.7b1b.cn/college_7" target="_blank" rel="noopener">北京理工大學</a>
<div class="major">國際經(jīng)濟與貿(mào)易</div>
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<div class="label">GPA:</div>
<div class="value">82.88</div>
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<div class="label">語言成績:</div>
<div class="value lang-edit" contenteditable="false">雅思:7.0(L:6.0/R:8.5/W:6.0/S:7.0)</div>
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<div class="apply-item"><a class="college link" href="http://www.7b1b.cn/majr_1719" target="_blank" rel="noopener">香港中文大學會計學碩士</a>
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<div class="label">申請時間:</div>
<div class="value">2022-07-31</div>
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<div class="label">錄取時間:</div>
<div class="value">2022-11-14</div>
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<div class="apply-item"><a class="college link" href="http://www.7b1b.cn/majr_62306" target="_blank" rel="noopener">香港大學環(huán)球管理學碩士</a>
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<div class="label">申請時間:</div>
<div class="value">2022-09-14</div>
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<div class="label">錄取時間:</div>
<div class="value">2022-12-01</div>
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<div class="title">主要經(jīng)歷</div>
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<div class="label" contenteditable="false">實習經(jīng)歷:</div>
<div class="value" contenteditable="false">某大型電子有限公司實習、自主創(chuàng)業(yè)、某電商品牌高級合伙人</div>
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<p>香港中文大學的Master of Accountancy項目旨在培養(yǎng)會計或非會計專業(yè)的學生綜合應用會計知識和數(shù)據(jù)分析方法以發(fā)展商業(yè)洞察的能力,為學生提供廣闊的職業(yè)發(fā)展道路。</p>
<p> </p>
<p>那么跨專業(yè)或者已工作的同學,該如何通過PS表達對專業(yè)的興趣以及突出自己與項目匹配的能力呢?</p>
<p> </p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://info.compassedu.hk/sucai/content/1719293083283/1719293083283.jpg" width="503" height="377" /></p>
<p> </p>
<h1><span style="color: #ffffff;"><strong>PS Sample</strong></span></h1>
<p> </p>
<h2><strong><span style="color: #1890ff;">留學動機</span></strong></h2>
<p> </p>
<p>Looking back on my past fifteen years out of campus, from a professional woman to a caring mother of two children, I have never bound myself to traditional expectations for women and never stopped to achieve self-fulfillment. Ten years ago, I made a brave decision to quit my hard-won job as a business director at a well-established household appliance company for motherhood when my two kids needed me most. A full-time mother as I was, I did not intend to bury myself in chores, but <strong>maintained my enthusiasm</strong> for the fascinating business world. Not only did I conduct extensive reading about business and financial management, but also I paid attention to current affairs and economic dynamics. Meanwhile, I developed my business via the WeChat platform and kept exploring innovative e-commerce modes. These experiences <strong>connected me to the changing business environment</strong> and made me realize that I have the desire and ability to acquire up-to-date knowledge and advance my career.<strong>【留學動機:作為遠離職場多年的全職媽媽,為何在人生這個階段選擇深造:自我價值的追求+對商業(yè)領域持續(xù)的熱情】</strong>As my children are setting out on their next stage of education, I think it is the very time for me to start a new chapter of my life from receiving advanced education.</p>
<p> </p>
<p style="letter-spacing: 0.7px;"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://info.compassedu.hk/sucai/content/1719282819166/1719282819166.png" width="445" height="141" data-znz-article-border="1" /></p>
<p> </p>
<p>申請者的特殊背景使得闡述其申請留學的動機成為必要。盡管是對個人心路歷程進行剖析,<strong>內容也需緊扣個人相關興趣和所作的探索</strong>,使招生官一目了然你<strong>為什么想</strong>和你<strong>為什么能</strong>成為合格的候選人。</p>
<p> </p>
<h2><strong><span style="color: #1890ff;">興趣起源</span></strong></h2>
<p> </p>
<p>My intention of studying accountancy did not come from nowhere. In addition to the exposure to accounting practice in domestic business and international trade back in my undergraduate period, <strong>【初次接觸:本科相關課程】</strong>I gained an in-depth understanding of accounting during my work at XXX. Mainly responsible for data-driven sales, I planned sales campaigns based on budgets and costs and evaluated the business performance by analyzing operating income, receivables turnover ratio, and so forth. Gradually, I recognized the importance of financial management and data analysis to corporate operations. <strong>【再次接觸:工作期間,運用會計數(shù)據(jù)分析】</strong>In particular, when I read about how Canning FOK started from an accountant, reviewing vouchers and auditing accounts, and finally developed into Kashing LI’s right hand, providing advice for corporate strategic development, I <strong>realized the career potential</strong> in the accounting field. Driven by this, in my entrepreneurial period, I also read books such as Toward Competent CFO to acquaint me with essential qualities of practitioners. <strong>【自主了解:從職業(yè)發(fā)展角度探索會計前景】</strong>Hence, considering my career plan, I hope to pursue systematic training in accountancy and combine my business experience to accelerate my development.</p>
<p><br />該段提綱挈領地闡述是如何發(fā)掘對會計的興趣:會計相關技能對公司運營管理的重要性+會計行業(yè)的職業(yè)上升空間。呼應上文想要在職業(yè)道路上進一步發(fā)展,興趣起源的落點在以管理者的視角看待該專業(yè),也更符合申請者的背景。</p>
<p> </p>
<h2><strong><span style="color: #1890ff;">能力積淀</span></strong></h2>
<p> </p>
<p>Although my previous work was more about sales and marketing, what I have accumulated can be applied to the study of accountancy in many ways. After joining XXX, I attended the training in sales strategies and applied the know-how to practice. By formulating sales plans for different distribution channels in peak seasons and analyzing sales data after marketing campaigns, I developed an overall understanding of the constituents of the marketplace, such as manufacturers, distributors, and retailers, and the influencing factors of sales performance, which will enable me to better understand the accounting data through the business behind. More importantly, reviewing sales activities based on sales data, I could accurately find problems in different links and make corresponding adjustments. My ability to identify and solve problems was strengthened. <strong>【技能發(fā)展:透過數(shù)據(jù)發(fā)現(xiàn)問題】</strong>In the following years, I served as a marketing specialist and business director. ... I compared monthly sales data of over fifty outlets in Beijing to improve sales strategies, assessed performance of salesmen and checked their commission to balance profits and costs. ... Through the four-year work, I enhanced my business acumen and communication skills. <strong>【知識積累:對商業(yè)市場和商業(yè)各環(huán)節(jié)的認知】</strong>Also, with diverse perspectives on business, ranging from sales and marketing to management, I will be able to perceive accounting problems comprehensively.</p>
<p><br />該段通過闡述工作經(jīng)歷,重點突出與會計專業(yè)相適配的數(shù)據(jù)解讀能力的沉淀,以及自己當前掌握的商業(yè)知識和技能如何<strong>反哺會計專業(yè)的學習及實踐</strong>。</p>
<p><br /><strong>Tips: 在無直接相關經(jīng)歷的情況下,思考當下的積累如何運用于以后的學習也可以體現(xiàn)自己對專業(yè)的理解。</strong></p>
<p> </p>
<h2><strong><span style="color: #1890ff;">實踐經(jīng)歷</span></strong></h2>
<p> </p>
<p>My entrepreneurship also <strong>sets me apart from</strong> traditional accountancy applicants. Aware of the rapid development of WeChat in social media, I seized the opportunity to start my WeChat business. Based on my previous interactions with distributors, I visited clothing factories and secured the cooperation. At the same time, I took the features of e-commerce into consideration and adopted a new sales model, where the suppliers took charge of shipments and after-sale services while I was responsible for selling and promoting. In this way, I reduced the costs of inventory and facilitated the cash flow.</p>
<p> </p>
<p><strong>【實踐1:商業(yè)模式的創(chuàng)新以減少庫存成本、盤活現(xiàn)金流】</strong>This mode worked. Not only did suppliers boost their sales through online channels, but also I could focus on customers and <strong>formulate differentiated marketing methods</strong> to tap into new markets. Benefiting from this mode, I developed my sales team of 20 people. In the process, I attached great importance to data-oriented sales management. Through retailing and distribution sales data analysis, I modified product strategies, pricing strategies, and consumer relationship management strategies. For example, comparing sales data of low-priced products, I found that a price war made little difference to long-term sales growth and I thus rewarded loyal customers with gifts to <strong>drive customer retention</strong>. As for pricing, I adjusted the prices of different products in peak and slack seasons to <strong>strike a balance between profits and sales</strong>.</p>
<p> </p>
<p><strong>【實踐2:數(shù)據(jù)驅動的銷售管理以平衡利潤和銷量】</strong>Managing sales activities and operating business with the help of data contributed a lot to my marketing decisions and motivated me to delve into accounting data in a professional way, underpinning my future practice.</p>
<p> </p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://info.compassedu.hk/sucai/content/1719293257428/1719293257428.jpg" width="281" height="422" /><br />該段通過闡述創(chuàng)業(yè)經(jīng)歷,重點突出是如何基于對會計數(shù)據(jù)的思考來解決具體的商業(yè)問題。盡管經(jīng)歷和會計沒有直接的關系,但在行文中點明具體的會計科目名稱以體現(xiàn)申請者有潛力去發(fā)現(xiàn)解決會計數(shù)據(jù)背后暗示的商業(yè)問題,也是和該項目的培養(yǎng)目標不謀而合。</p>
<p> </p>
<h2><span style="color: #1890ff;"><strong>深造意愿</strong></span></h2>
<p> </p>
<p>When <strong>juggling my businesses</strong>, I also joined an e-commerce distribution platform ABM to enrich my insights, where I touched upon the entire process of business operation, including inventory management, marketing, channel development, and so on. What impressed me most was the commission system of the platform. Aside from perks for distributors according to individual and team sales, ABM allocated a large sum of budgets for an incentive bonus to encourage team leaders to cultivate sales talents so as to boost overall achievements. As the business partner, I had the opportunity to benefit from this system and observe how budgets were planned and operational data were used to guide practice, from which I deeply realized the significance of accounting in regulating business and driving corporate development.</p>
<p><br />該段遞進到<strong>公司管理</strong>的高度,闡述預算管理、財務規(guī)劃等對公司發(fā)展的重要性,進一步引發(fā)深造意愿。</p>
<p> </p>
<h2><span style="color: #1890ff;"><strong>職業(yè)規(guī)劃</strong></span></h2>
<p> </p>
<p>Despite all my knowledge and skills, I am aware that I have just touched the tip of the iceberg. Hence, I desire to receive systematic training in accountancy to prepare me for my future career. After careful evaluation, I deem the Master of Accountancy program at The Chinese University of Hong Kong my ideal choice. Particularly, courses specially designed for students without accounting degrees fit into my academic interest perfectly and will lay a solid foundation in accounting for me. <strong>【專為非會計專業(yè)學生設計的課程適配申請者的背景】</strong>Cost and Management Accounting and Financial Accounting and External Reporting will familiarize me with concepts and application of accounting... and develop my financial statements analysis ability, thereby supporting management, while Introductory Accounting Data Analytics will reinforce my capability to analyze accounting data and draw valuable insights from data. Moreover, through elective courses like Management Control Systems and Corporate Governance: A Global Perspective, I will broaden my horizons and probe into management issues. .....After graduation, I hope to serve as a financial analyst. Leveraging my accounting know-how, I will interpret financial statements and accounting data professionally, thereby identifying operation problems and offering feasible solutions. In the process, I will also learn about corporate operations and management for my long-term ambition. With my experience accumulated, I aspire to fulfill my potential to set up my own company and promote its sustainable development.</p>
<p> </p>
<p>在擇校原因部分結合自己的職業(yè)規(guī)劃和過往經(jīng)歷闡明該項目對自己未來發(fā)展的幫助,也體現(xiàn)了自己對項目的了解。</p>
<p> </p>
<h1><span style="color: #ffffff;"><strong>總結</strong></span></h1>
<p> </p>
<p>這個項目對跨專業(yè)申請者較為友好,這也意味著要從會計本專業(yè)申請者中脫穎而出,除了展現(xiàn)會計相關的硬實力,也可以注重體現(xiàn)自己的個性化特征以及可以為該項目帶來的獨特貢獻,比如深刻的商業(yè)洞見、創(chuàng)新性思維等等,不斷展現(xiàn)優(yōu)勢,體現(xiàn)如何運用專業(yè)知識。</p>
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